About Us

About Us

Top brands. Best prices.

This is our mission, our vision and our promise.

We are a global online omni-channel group led by young professionals. We are service-driven, detail-oriented and passionate about what we do.

After over ten years of expertise in modern entrepreneurship, we are now an eyewear e-commerce leader in over 20 countries worldwide with a growing physical retail store presence in our key markets.

We are a global online omni-channel group led by young professionals. We are service-driven, detail-oriented and passionate about what we do.

After over ten years of expertise in modern entrepreneurship, we are now an eyewear e-commerce leader in over 20 countries worldwide with a growing physical retail store presence in our key markets.

SmartBuyGlasses is an interactive and personalised alternative for purchasing prescription lenses, designer eyewear and contact lenses.

We believe that when you shop with us your experience should be fun, fast and easy. it’s that simple.We believe that people should express their individuality by experimenting with their looks. As such, our goal has been to deliver this through unlimited choice of designer brands.

SmartBuyGlasses is an interactive and personalised alternative for purchasing prescription lenses, designer eyewear and contact lenses.

We believe that when you shop with us your experience should be fun, fast and easy. it’s that simple.We believe that people should express their individuality by experimenting with their looks. As such, our goal has been to deliver this through unlimited choice of designer brands.

Through our relationships with some of the world’s leading suppliers, we’ve been able to provide some of the most exclusive eyewear brands such as Ray-Ban, Oakley, Gucci and more. Additionally, we aim to provide the best eyeglasses for professionals with the outstanding technology of our blue block lenses — with a view to help our customers put the important aspects of life into focus.

Through our relationships with some of the world’s leading suppliers, we’ve been able to provide some of the most exclusive eyewear brands such as Ray-Ban, Oakley, Gucci and more. Additionally, we aim to provide the best eyeglasses for professionals with the outstanding technology of our blue block lenses — with a view to help our customers put the important aspects of life into focus.

Top Brands

Changing the world — one frame at a time

We believe in being a vital part of social change for the better.

For this reason, we are committed to making a social impact. We have donated over $1,000,000 retail value worth of eyewear to visually-impaired individuals in some of the less privileged corners of the globe.

Our partnerships with organisations such as Unite for Sight, Eden Projects and Orbis International enabled us to provide some of the world’s poorest communities with access to necessary vision care and prescription eyewear, supporting our charity partners in eradicating preventable blindness around the world including in Africa and China.  

This is our story so far. We’ve been on a path of experimentation, learning and, most importantly, of passion.

We believe in being a vital part of social change for the better.

 

For this reason, we are committed to making a social impact. We have donated over $1,000,000 retail value worth of eyewear to visually-impaired individuals in some of the less privileged corners of the globe.

 

Our partnerships with organisations such as Unite for Sight, Eden Projects and Orbis International enabled us to provide some of the world’s poorest communities with access to necessary vision care and prescription eyewear, supporting our charity partners in eradicating preventable blindness around the world including in Africa and China.  

 

This is our story so far. We’ve been on a path of experimentation, learning and, most importantly, of passion.

Still curious?

We have more info here

Top brands. Best prices.

This is our mission, our vision and our promise.

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In 2006, we asked ourselves how we could make the eyewear industry better. Why was it so difficult to find quality, affordable eyewear? Shouldn’t it be fun to buy glasses? The experience of shopping felt like a burden, and it didn’t need to be. 

We knew there had to be another way. 

By combining expertise and experience, SmartBuyGlasses was born to envision a new reality for eyewear. A hassle-free online experience to help customers buy with confidence while sparking global change for those in need. 

Driven by passion, we connected with distributors and devoted ourselves to help people find what they love, so they can see life in the best way. We started collaborations with charitable foundations to fulfil our mission to give back and support meaningful projects around the globe. 

With the largest range of high-quality and affordable eyewear, and nifty digital tools, we make shopping for eyewear an interactive online experience. We give others what they need to celebrate their individuality and express who they truly are. We have frames for every face, and style for every personality. SmartBuyGlasses has grown into a leader in eyewear e-commerce, and this is just the beginning.