Jun

24

Summer Sports and Athletic Eyewear

Filed Under Brand Wave, Brands' Profile, Designer Sunglasses, Eyewear Knowledge | View Comments

For summer, there are few designer sunglasses brands more popular than Ray Ban. But if you want something a bit edgier and modern, we’ve got a list of amazing up and coming summer favorites that will keep you looking fresh, trendy and sporty.

Take, for example, Serengeti sunglasses. These shades are perfect for the adventurous personality and also offers a bit of a sporty feel to give you a well rounded and yet designer look. For men and women alike, Serengeti offers something for everyone. You’ll be impressed by the light brown (almost bronze) lenses that give the world a softer, almost sepia tone hue.

For a more sporty look, Bolle does a similar sunglasses line that covers the biking and hiking crowd. These sit firmly in place, offer supreme protection, and look like they belong in the great (albeit designer) outdoors. For active, sporty and adventurous men and women, Bolle and Serengeti are your top two picks.

For flare, creativity and spunk, you’ll want something with a bit more color than your Bolle, Serengeti or Ray Ban options. Alexander McQueen just might be the design house for you. These frames are creative in shape and spectacular in hue. Although the designer of the same name recently passed away, the brand continues on the tradition of true innovation and fun. These may be somewhat less appropriate for sports, but for casual athletics like hiking or easy bike riding, these will suit perfectly.

Finally, your go-to brands for sporting eyewear- Oakley, Nike and Adidas. These offer great protection with performance enhancing attributes like slightly orange tinted lenses for optimal contrast, and protective coatings on the lenses for extreme weather and activity.

Jun

17

The ultimate dilemma- eyeglasses or contact lenses

Filed Under Brand Wave, Designer Eyeglasses, Eyewear Knowledge, Uncategorized | View Comments

Many men and women with poor eyesight are faced with a dilemma—eyeglasses or contact lenses? With great contact lens companies like Acuvue selling top-of-the-line contacts, the bridge between glasses and contacts in terms of comfortability is lessening. At the same time, designer eyeglasses are making glasses more fun to wear—and more fashionable! Design houses like Jimmy Choo and Prada have shifted their focus from clothing to accessories, and the eyeglasses and sunglasses markets are some of the most popular in the accessory market. So with advances in both fields, the dilemma continues.


Many people meet the problem head on by purchasing both options. A few pairs of designer eyeglasses that are versatile and fun, and contact lenses for fancy occasions or sporting activities are a great way to benefit from both options. Designer eyeglasses are not only charming and character-enhancing, but can add a great deal to any look. See the image here?—this young lady looks equally attractive in both options, and the glasses add a bit of a nymph feel to her look.
While many people feel they cannot put in contacts with professionals to assist in the operation, the solution is quite possibly shifting from soft contacts to hard ones. Hard contacts are easier to install in the eye, and for many people with thicker eyelids, hard contacts are the only real solution. Softer lenses have a reputation of being more comfortable, but they also fall out more, but have a more breathable surface. Regardless, there is a pair of contact lenses out there for you if you decide you want to try contact lenses.

Jun

11

Five More Reasons to Love Ray Ban Wayfarers

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As if their amazing designs, optical technology and comfort fit were not enough, Ray Bans have given us hundreds of reasons over the years to love their cornerstone product—the Wayfarer. Here are just a few more to keep you deeply in love with the granddaddy of all sunglasses fashion:1) A cinematic powerhouse. What do Risky Business, Blues Brothers, Top Gun and Crossroads have in common?—they all feature Ray Ban Wayfarers on their main characters. These shades have been a powerhouse in cinema for decades, a trend that only very recently other eyewear companies have delved into.

2) Design Genius. Simplicity is key in most successful, multi-generational fashions, and the Wayfarer achieves that by focusing on long-term comfort, classic lines and colors that match your wardrobe.

3) Versatility. Many designers cannot imagine a single product as it fits into its surrounding collection or overall design concept. Ray Ban is not like that. The Wayfarer, Clubmaster and Aviator all compliment each other, making it possible for you to have an entire wardrobe of eyewear fashions by one brand.

4) Bridging the Gap. You’ll sometimes see a grandparent at the park huffing about the degrading nature of the next generation. Meanwhile, a skater at the same park is mocking grandma. Ironically they are both wearing Wayfarer sunglasses, Nike shoes, Levi jeans and Old Navy shirts—there simply isn’t that big a difference when it comes down to it!

5) Reinvention. Ray Ban released a series of new colors on the Wayfarer, including a color-it-yourself set, checkered sets, and a new line of pastel colors. This makes the Wayfarer more accessible to a new generation obsessed with obvious style.

 

 

Jun

2

Black is Back in Eyewear Fashion

Filed Under Brand Wave, Celebrity Watch, Designer Sunglasses, Eyewear Knowledge | View Comments

Christina Aguilera looks fantastic in these black Prada oversized sunglasses. With summer fast approaching you’d expect most celebrities to be donning lighter colored frames and more youthful, fun eyewear. Despite this, stars seem to be doing the opposite in keeping to their steadfast addiction to black sunglasses.

Remember Tom Cruise in Risky Business in his black Ray Ban Wayfarers? The film would have lost some of its pizzazz if he had been wearing any other color. Remember Tom Cruise in Top Gun? Would you have taken him seriously in anything other than black aviators? The point is that black is taken more seriously than any other color. Its one reason why we wear black to funerals, and the LBD (little black dress) is our safety net for any occasion we need to present a great first impression for. So, its no wonder the stars use this as their fallback.

What would The Devil Wears Prada be like if the star were wearing pink Prada, instead of black sunglasses? I’ll tell you what, she wouldn’t be very intimidating. The film would have flopped. No bad guy wears anything but black or deep purple, this is just a common, global understanding (although apparently the costume designer for Iron Man 2 didn’t get the memo).

For summer fashion, more color is usually a smarter choice, as are lighter colors like tan, white and beige, and more curls and summer fun. You don’t have to follow the stars’ examples in sticking to your winter black eyewear.