Nov

20

How to Spot a Fake

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Piracy is becoming a serious issue in the fashion world, a quagmire the film industry is already tackling in full fighter mode. With the fashion industry, however, the pain of the theft is felt more severely because the loss in profit is so extreme. Naturally, the argument can be made that people buying fake Gucci or Prada could not otherwise afford to buy the real deal. Regardless, the fashion industry is reporting losses amid the financial crisis, and coupled with a steep rise in fashion piracy, the industry is beginning to fight back. Here is how you can spot a fake so you can avoid buying them.

In regards to sunglasses, the overall weight and feel of designer glasses are heavier, with impeccably smooth hinges and perfect seams. In order to see if the glasses you are looking to purchase are real, take the temple bars and move them back and forth, it should glide like ice. Next, run your nail along all the seams and look for anything out of place. Designer glasses will either have no seams, or they will appear clean and straight. These are the two easiest ways to spot a fake.

In addition, you can easily spot a fake if the logo looks out of place or glued on after the fact. With shoddy fakes you will know the second you set your eyes upon the poor design recreations, but with higher end fakes, one of the key pieces fakers mess up is, ironically, the logo. On glasses as well as purses you often see misprinted logos, or misshaped designs. If you know anything about the logo for the company you hope to buy from then start by examine and comparing these.

Keep your eyes peeled for fakes and avoid them at all costs, or the fashion industry will end up being forced to raise their prices or cut costs, which could result in fewer designs and less creativity.

Nov

13

Olympic level Eyewear

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As our athletes train tirelessly for the winter Olympics, through the cold, frost and discomfort, we’re reminded of the effort these athletes put into their sport. The training they are undergoing now is perhaps harder than the events themselves. They are learning new slopes, trying new equipment, and learning new routines long before the rest of the world even begins to think Olympic thoughts.

Oakley eyewear and goggles are the top of the line for winter athletes, with high-quality, durable and performance-enhancing goggles that are fog resistant, anti-scratch, and water resistant. Any skier knows that when their goggles fog up, the game is over. An Olympic athlete tests and retests his or her equipment and tries out every conceivable brand with every variation to find the one best suited for his or her sport and weather conditions. Some of the Olympic slopes are not only steep, but with harrowing twists and turns that athletes must learn through trial and error before the games. These preliminary runs are often dangerous and, combined with the fact that athletes are trying out gear to pick the best technology has to offer while learning new slopes makes these the most extreme runs athletes make.

Nike eyewear for the slops is top-of-the-line, with all of the amenities of designer, high-impact and performance enhancing lenses and frames. Many Olympic athletes choose to wear brands from their homeland, but if they buy international then they buy either Oakley, Nike or Bolle.

Bolle winter eyewear, for less impact-prone sports, is not only high fashion but packed with impeccable winter-weather technology.

Nov

5

A Healthy, Wealthy and Wise Gift Idea

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ca1105.JPGAs summer draws to a close, the Birthday season resumes in schools around the world. One of the best gifts you can give a good friend is a designer pair of sunglasses. A pair of Prada or Gucci sunglasses, for a girl, or Police or Armani sunglasses for a guy can be the gift that keeps on giving.

Healthy – Sunglasses are a thoughtful gift because they show that you care about your friend’s health. Without a healthy body, and protected skin and eyes, life can be more difficult. Giving the gift of protected sight is a caring and loving way to show you are concerned about your friend’s ongoing health.

Wealthy — Designer eyewear gives an impression of wealth, of class and of style. Designer eyewear is a thoughtful gift because it inspires your friend to think more highly of his or herself. When you dress the part, you begin to feel the part. Dressing to impress in designer eyewear from recognizable brands helps up your friend’s ego, which is exactly what many need on their birthdays.

Wise – Not only are designer eyewear healthy, and make you look wealthy, but they are a wise choice. Designer eyewear is guaranteed to block harmful UV rays, and usually comes with added features like water repellant coatings, scratch-resistant coatings and higher durability. It’s a wise choice because you truly get more for your dollar when you go designer.

So, this fall give the gift that is healthy, wealthy and wise, and give designer sunglasses!