Dec

30

Scratch Resistant Ray Bans

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Ray Ban Survivor’s DiamondHard technology makes lenses 10 times more scratch resistant. These lenses are perfect for the outdoors, sports and general physically demanding activities. Ray Ban Survivors are the best thing for the rough and tough, being both durable and proficient. One of the chief worries for sunglass wearers is that the glass will get easily scratched and they can no longer see clearly. It is irritating to try and see around smudges and scratch lines. There are typically five layers in sunglasses; there is the anti-reflective coated lens closest to the eye, then the lens, the polarizing film, the scratch-resistant coating, and last the mirror coating. Because there are all these layers and coatings, the actual lens itself is covered, and the glass itself is scratch resistant.


Most eyewear companies have been unable to make their sunglasses scratch resistant. However, Ray Ban’s DiamondHard technology fixes the problem by using a thin layer of diamond carbon. This extra coating deflects scratches and protects the lens. These glasses are not only stylish and top quality, but come with the added feeling of wearing diamonds!


Ray Ban’s Survivor sunglasses are the top pick for scratch-resistant eyewear and anyone shopping this holiday season for sunglasses is sure to consider them. Nothing says style like diamonds, and nothing says diamonds like Ray Ban Survivors. You can’t go wrong with clearer vision and clear sunglasses. No more buying new glasses because the old ones have a scratch from something as easy as wiping them, now customers can enjoy their sunglasses with the knowledge that they are protected.

Dec

19

Skater Girl Turned Valley Girl – Why Avril Lavigne is a Traitor to the Skater

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In 2008 Avril Lavigne was seen sporting Versace sunglasses. While we normally would hail such a fashionable and flashy bit of flare, in Avril’s case we see this is a massive sign of betrayal. This Canadian princess of punk has deceived America with her charming north of the border rebellions, yet in Hollywood this sly seducer of Americans has been unveiled for a traditional girl band one hit wonder. With neon, yellow dyed hair, red lips, overly-made up eyes and short skirts, she is not keeping her traditional fan base.



In June 2002, when Avril’s singing career kicked off, she said that she was “not punk and never claimed to be” but her music selection tends to be rock, and she dressed in classic punk, from the black nails and studded belts to the tie and wrist bands and Ray Bans. Now the star is seen wearing a completely new wardrobe of dresses, flowers, and Versace. Has the princess changed her look to gain a wider fan base or has she just grown up? Her songs still have the same spark, but comparing the Avril of a few years ago to the Avril now, one might not even recognize the fashion-forward singer.


Despite the apparent reversal, fashion has long been an interest for Avril, which may come as a surprise to many in her original fan base. Perhaps the real flip-flop this floozy made was in her original punk look, now the real Avril emerges in Versace and Gucci with bleach blonde hair leaving her a clone of many other Hollywood singers (Britney Spears and Christina Aguilera, to name a few).

Dec

12

Oakley Sporting Athletics

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Oakley has always been active in sports, but in recent weeks they have gone above and beyond the call of corporate marketing in their athletic enthusiasm. Not only do they sponsor a myriad of atheletes, but they have begun to host their own extreme events as well as slapping decals on snow boards and dirt bikes across America. In November three campaigns were launched that bring Oakley into the limelight.


Three major events in recent months have launched Oakley into the sporting arena anew. Last week Oakley hosted the NorCal Shootout, a golf tournament about fun, sponsorship and loads of free Corona beer and Oakley eyewear. The event was held at a pristine gold course complete with catered snacks, free drinks and caddies provided. After the tournament the clan headed to the Ritz for a meals ceremony hosted by Oakley.


Also last week, Seattle was hit by an Oakley wave as the crew were on location shooting FUEL TV’s The Daily Habit with a special on Oakley eyewear to be aired December 12-16th 2008.


Finally, Oakley launched a promotional boot camp drive where any Oakley fan can send in a video showing why they are best suited to be one of the top 50 Oakley co-pilots who get the chance to go through an Oakley ‘boot camp’ of extreme sports activities, marketing and expenses-paid adventuring. The boot camp will be held the 20th of February, 2009 – so get your Oakley sports videos in soon!

Dec

4

Best Sunglasses for Winter

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With the snowy season upon us you’ll be in need of winter sunglasses. Just because it is not warm outside does not mean your eyes will avoid damage form the sun. In fact, most cases of temporary sun blindness occur in the winter, when people are least aware of the sun’s powerful presence. Additionally, sun damage to the skin is also severe in the winter as the sun’s rays can reflect off of the snow and burn fragile skin. Remember to apply not only moisturizer, but sunscreen and sunglasses throughout the winter.



For winter protection, its best to search for sunglasses that will cover the entire area of the eye instead of just the frontal area. Jackie O sunglasses are a winter favorite because they encapsulate the eye, ensuring that sunlight from snow or ice reflections does not damage the retina. In addition, they can prevent wind burn to the high cheek bones, an area of regular winter damage in many women.


For men, look toward the Ray Ban classics. They are large enough to block direct sun as well as reflected light and to protect the fragile skin around the eye from wind damage. For added protection, you can get sunglasses straps to keep the Ray Ban’s in place through tough wind or snow, and to ensure you do not lose them in the slush should they slip off your nose.


Finally, throughout the winter be sure to clean your glasses and sunglasses often, as snowflakes and rain carry dirt and other particles from the air to your lenses, and can cause damage if not properly cleansed weekly. Rinse your glasses before wiping them to ensure you are not grinding grit into the glass.


Protect your eyes and skin this holiday season and be sure to protect against reflections and glare by wearing fuller, rounder sunglasses.